What Nichols loves has always been obvious. Growing up around friends who were into anything but country, he was different. Nichols was pulled in by the realness of singers like Merle Haggard and Marty Robbins, Don Williams, Keith Whitley and George Strait, and that connection would inform his whole career. Even now with Never Gets Old, he’s happy to go against the grain.
“I feel like I’m exactly where I’m supposed to be,” he says. “With my first album, there was this apprehension of ‘Is country music ready for a traditional country record?’ It was a little bit scary, but we went for it, and with Never Gets Old I still feel the exact same passion – it’s like ‘Let’s give it to them anyway.’ Now, I think country music is ready.”